The #omniten began in 2012 as a challenge. Columbia challenged itself to find ten people who love the outdoors as much as we do. We challenged ourselves to face reality by asking real people for honest product feedback. We challenged ourselves to create a dialogue with people who inspire us, people who push us, and people who live the #TryingStuff lifestyle.
Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full time editors or paid professional athletes. They are college students, they are single mothers, they are successful business people. They are real people. The common thread among them is a love for the outdoors, an appetite for adventure and a desire to live inspired.
If you want to join Columbia on its next epic adventure, tag your photos, videos, and tweets with #omniten. We’ll find you. Just be ready to start #TryingStuff.
School may now be in session, but that doesn’t mean you have to let go of all the outdoor activities that defined your family’s summer. Some would argue that autumn brings better weather to enjoy the wilderness — the sometimes oppressive heat and humidity give over to crisp nights, bursts of brilliant foliage, and a welcome lack of biting bugs. It’s the perfect time, in other words, to plan a multi-night camping trip.
Italian for “Iron Road”, Via Ferrata are established paths that traverse and ascend rock faces. Because of this system of ladders and cables, most anyone can climb these with just a few minutes of training. All it takes is a special harness with bungee-cord leashes that clip in to anchor yourself to the rock. With over 100 Via Ferrata in Europe, Canada and the U.S., these are great ways to experience the thrills of vertical climbing without the risk, training and expense typically involved in rock climbing.
‘I Am #OMNITEN’ is an adventure film that tells the story of ten ordinary people doing extraordinary things. Shot while on location in the Kingdom of Jordan, ‘I Am #OMNITEN’ showcases their experiences from extreme locations. We learn about their personal stories and why the outdoors have become such an important part of their lives. From ancient marvels to natural wonders, the #omniten immerse themselves in Jordanian culture and show us just what #TryingStuff really means.
Ah, Belize — one of the most easiest places to travel in Central America. It’s got everything you come expect of the region: Mayan ruins, an immense barrier reef, dense jungles rife with wildlife, and bustling metropolises — and the official language is English. But…there also lurks a few deadly threats that you should familiarize yourself with before you put boots on the ground.
Myth: The Higher the SPF rating in a sunscreen, the better.
Truth: Your confusion is understandable. In the last decade, it wasn’t uncommon to see sunscreens that boasted SPF ratings as high as 70+, often with little actual instruction in terms of how often one should apply coverage. Thankfully, the Food and Drug Administration recently stepped in and has clarified things considerably.
Sonoma County, California, with its varied terrain, beautiful scenery, numerous vineyards, and mild weather, makes an ideal place for any oenophile to bike. With less traffic than its more famous neighbor, Napa Valley, Sonoma makes the ideal spot to pedal from tasting room to tasting room, where you can enjoy the wind in your hair and smell the terroir, all from your self-propelled mode of transport. No better way to burn off those wine country indulgences, right?
Being an industry leader in outdoor apparel and products takes passion, and an understanding of people who love the outdoors as much as we do. That’s why, from cutting edge technology, to our innovative heritage in Bugaboo, our jackets, pants, fleece, boots, and shoes are all tested tough so you can enjoy the outdoors longer.