Our Directors of Toughness kicked off 9 months of travel with the gear-testing trip of a lifetime. Here are their must-have gear for their trip to Manchester, UK and Iceland: Faith Briggs: Women’s Adera Brilliant Reflection™ Spacedye Hoodie: Ideal for early morning runs, the Spacedye hoodie has wicking properties and 4-way comfort-stretch fabric for maximum mobility and

Your Directors of Toughness traveled to Manchester, UK and Iceland to test out not only Columbia Sportswear’s gear, but also their endurance, strength, and mental toughness. Do they have what it takes? Find out below: Take a deeper dive into the Directors of Toughness journey through Manchester, UK and Iceland. United Kingdom: I’m coming home!

By Faith Briggs @faithevebee On a crisp Icelandic morning, we were greeted by Bjorn, who was beaming with enthusiasm. Mark and I piled into the back of his car with volunteers from an organization called Seeds. We’re driving to a site slightly outside of Reykjavik where his organization, Gróður fyrir fólk í Landnámi Ingólfs (GFF),

Faith Briggs in Iceland

by Faith Briggs @faithevebee When Denis Irwin, Manchester United football legend, meets you at Old Trafford Stadium in Manchester, United Kingdom, arguably one of the most recognizable sports arenas in the world, and tells you that the task at hand is playing football in Iceland, you know you’re in the midst of an incredible adventure.


By Mark Chase @markjameschase I have to admit that when it was announced that I was heading back to the United Kingdom for my first trip as Director of Toughness, I honestly was shocked. Although, I should probably know better by now than to try and second guess what Columbia has in store for me and

We scoured the globe for two people who could prove they can test gear in the most unforgiving conditions on Planet Earth and tell the world about it. We hired two people to be the ultimate testers, world travelers, glacier climbers, brand ambassadors, social media gurus, nature photographers and spelunkers all-in-one. And we’ve found the

We’re dedicating this month’s @columbia1938 Instagram Challenge to the search for Columbia Sportswear’s next two Directors of Toughness: #OneToughJob In case you haven’t heard, Columbia Sportswear is searching high and low for two brave souls to travel the world, test gear and tell the world about it. The Directors of Toughness will be full-time brand ambassadors,