What you need. Where you need it.
Our Zonal strategy of product development gives you all the protection you need. We use strategic combinations of Columbia’s best technologies to create multiple product benefits.
We designed a family of technologies with your comfort in mind, aimed at keeping you warm and dry, cool, and protected. We’re focused on serious solutions for a simple challenge: Enhancing your experience of the outdoors with the best products you can buy. As Columbia continues to bring industry-leading, exclusive technologies to the market, we have looked at smart ways to combine these technologies. By mapping the body’s temperature zones and applying relevant technologies in a zonal approach, we offer the right benefit in the right areas, thus delivering products that multiply benefits and amplify your outdoor experience.
The Triteca™ Softshell is a great example of our Zonal strategy. It utilizes three of our most innovative technologies to maximize your comfort and protection. Omni-Wick® EVAP lets you sweat without the wet, and is zoned in areas of high perspiration. As a protective membrane throughout the softshell, Omni-Wind™ Block stops the wind chill from coming in, but allows perspiration to escape. Placed to keep your core warm, the little silver dots and breathable fabric of Omni-Heat® Reflective regulate body temperature so you keep your warmth, not your sweat.
Conditions change, but you don’t need to. That’s what Zonal is all about.
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