Directors of Toughness in Iceland

Your Directors of Toughness traveled to Manchester, UK and Iceland to test out not only Columbia Sportswear’s gear, but also their endurance, strength, and mental toughness.

Do they have what it takes? Find out below:

Take a deeper dive into the Directors of Toughness journey through Manchester, UK and Iceland.

United Kingdom: I’m coming home!

“We were told that we were heading to Iceland for the first of many challenges.”


A Journey Through Iceland And Back

“This island screams adventure and it’s the perfect place to be #TestedTough.”

Faith Briggs in Iceland

Iceland | The Give Back

“On a crisp Icelandic morning, we were greeted by Bjorn, who was beaming with enthusiasm.”

Follow Columbia Sportswear’s Directors of Toughness, Faith Briggs and Mark Chase, as they journey around the world and put our latest gear through the harshest conditions on TwitterFacebookPeriscopeInstagram, and Snapchat (columbia1938).

Faith Briggs is an avid runner and documentary film maker from Brooklyn, New York. She’s passionate about sharing contemporary stories from diverse communities and can always be found with her camera, whether in the photographer’s pit during New York’s fashion week or in the cloud forests in Honduras. She lives by the motto #goodvibesonly and loves to show that women and girls, quite literally, run the world. You can follow Faith’s journey as Director of Toughness here and social channels including: Twitter | Instagram


Director of Toughness Mark ChaseMark Chase is the first international Director of Toughness and joins the company from Gloucester, England. Raised on a diet of climbing, skiing, camping, hiking and rugby, it was obvious that a warm office and a cozy bed was never going to cut it. An ex Semi-professional Rugby player, Mark is used to pushing himself both mentally and physically and is always up for a challenge. You can follow Mark’s journey as Director of Toughness here and social channels including: Twitter | Instagram