Instagram Challenge: #ToughSummerHeat

There are two types of people, those who like the summer heat and those who don’t. Which are you?

Either way, don’t let the summer heat get you down. We want to inspire you to get outdoors and beat the heat.


That’s why our Instagram challenge this week is about embracing the summer sun and getting outside despite the heat. We’re partnering up with our friends at @REI to judge your scorching photos.

@REI understands the importance of enjoying the outdoors, no matter the weather conditions, that’s why they’re the perfect partner to judge your photos.

It’s time to challenge yourself and get outside. Grab your sunscreen and camera and show us your summer adventures with #toughsummerheat.


  1. Upload and tag your photos with #toughsummerheat and @columbia1938.
  2. All entries must be submitted between Wednesday, July 11th and Tuesday, July 17th.
  3. Tell us the story behind your photo with a 2 – 3 sentence caption.
  4. We will choose our favorite photo based on the theme, creativity, image quality and storytelling ability, so get creative.
  5. Your photography might get published on the Columbia Sportswear IG and blog!